Dealer Support

GunsAmerica also offers dealers help with accepting credit card sales online. GunsAmerica has an underwriter merchant account provider who is pro-gun and proSecond Amendment. In order for dealers to take advantage of impulse customer buying and to take deposits online for Guns On Demand purchases, dealers need an online merchant account. GunsAmerica has done that, and at extremely competitive rates.

Due to the volume of traffic on the Web site, the banks have offered better rates than most, and GunsAmerica can probably save most dealers money on their swipe business as well. Many gun dealers have been shut off by their merchant account providers of late, and this is a safe, gun-friendly system.

Few people are comfortable selling their own guns online, and using GunsAmerica's Drop-off Locations program allows customers to use a local FFL dealer to ship their guns to FFLs serving online buyers around the country. This is a great opportunity for FFL dealers to develop a new income stream.

Drop-off Locations creates a fee on the other side of the transaction for taking the gun in from the seller, entering it into the bound book, and shipping it out. This is a valuable service to individuals who want to sell their own guns online and savvy dealers will recognize this gets potential new customers in their front doors.

Included in Drop-off Locations is an optional consignment program. With it, the FFL dealer provides a full range of service, from shipping the gun for an established transaction, to selling the gun for a percentage of the sale or for a set fee. GunsAmerica even provides window decals and a "Sell Your Gun Online Here" sign for the store.

The Free GunsAmerica Calendar and Local Advertising can send customers to your local event. Any local shooting or training event, including gun shows with CCW classes, may be advertised for free at www.gunsamerica.com/advertising. There also are paid local advertising packages for non-shooting/training events. Local ads appear automatically for local customers, based on where they connect to the Internet, sensed automatically by the GunsAmerica Web site.

This kind of support by an online resource is significant for stocking dealers and smart dealers should take a few minutes to see how it can benefit their bottom line.

A dealer who has benefited from GunsAmerica's services is Joe Wallace of Perkiomen Gunworks in Sparta, Tenn.

In an e-mail to Helinski, he wrote: "We used to do about $5,000 to $12,000 in gun business with credit cards per month. In July, we started with you and the www.perkiomengunworks.com site gateway. The credit card company called yesterday to raise our monthly estimate to $30,000. Double what we used to do! You deserve some credit here - your foresight and hard work is paying off for both of us."

For more information, e-mail GunsAmerica at customersupport@ gunsamerica.com.

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"The credit card company called yesterday to raise our monthly estimate to $30,000!"