Anybody who has been around Chicago for the past three decades or so knows the Bank of America Chicago Marathon has become a big deal. Perhaps more than ever before in the marathon's history, for the 2009 race on Oct. 11, the presenting sponsor Bank of America is determined to point out just how big a deal this event is for tens of thousands of runners, spectators, numerous charities and for the city itself, which benefits from the race's huge economic impact.
This multi-pronged message about the 2009 Bank of America Chicago Marathon will be conveyed via a massive new ad campaign from BBDO/New York that breaks Tuesday. The campaign tag line is "Leave Your Mark." In addition to an …
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