AdMob Managing Director Thomas Schulz and Virgin Games Founder Ross Sleight Join Somo to Boost Management Team.

Mobile industry leaders join to drive rapid global expansion and demand for Somo products and services

LONDON -- Somo (www.somoagency.com), the leading independent, European mobile marketing agency, today announced the appointment of industry veterans Thomas Schulz and Ross Sleight as part of its rapid expansion across the world. Thomas, formerly Managing Director EMEA at AdMob, joins as CEO of Somo International, and will spearhead the company's expansion in the US, Europe and Asia. He brings unparalleled experience in launching international internet and mobile businesses. At AdMob, Thomas was responsible for launching in 26 countries and built the EMEA revenue to become the contributor for AdMob. After integrating AdMob into Google, Thomas decided to pursue his passion for launching new mobile marketing businesses.

Ross, founder and pioneer of some of the most iconic digital companies since 1993, including Online Magic, Agency.com, BMP interAction (merged to become TribalDDB.com), and Heresy, part of the Chime Group dedicated to digital and direct marketing, and most recently co-founder of Virgin Games, joins as Somo's Chief Strategy Officer. Ross has over 16 years' experience in digital, the last five of which have been focused on mobile media. He has developed award-winning, business-changing, digital and mobile strategies for clients as diverse as Associated Newspapers, Reuters, Universal Sci-Fi Channel, Sony, Speedo, Virgin, Sega, British Airways, No. 10 Downing Street and the DCMS.

Commenting on the new appointments, Nick Hynes, CEO of Somo, said: "We're thrilled Thomas and Ross have chosen to join us at Somo. As industry pioneers they bring years of experience to our team and will prove invaluable in helping meet our clients needs'. Somo's portfolio of leading brands requires top level advice on how and where to invest in mobile. Thomas and Ross are ideally suited to work with both C level and senior management decision makers to realise the full potential of this new mobile revolution."

ENDS

About Somo

Somo is the leading independent European mobile marketing agency, specialising in strategy, design and build of mobile websites and applications, mobile advertising campaign planning and buying and campaign optimisation and management. Somo was founded by pioneers of the mobile marketing industry Nick Hynes and Carl Uminski.

www.somoagency.com